The Producers Guild of America at The New School - Transforming Networks: New Media as the New Gateway for Broadcast and Cable
In the 1990s, new media divisions sprang up in the broadcast and cable industries as a means of leveraging licensed content for emerging platforms, including CD-ROM and proprietary online networks. As multiplatform and transmedia production has become a predominant means of capitalizing on intellectual property in the digital age, broadcast and cable networks now view new media as the gateway to audience engagement and monetization. With mobile video, videogame platforms, and "over the top TV" gaining large audiences, the new media divisions are again critical to defining the role that broadcast and cable networks will play in the distribution chain. Speakers to be announced. Cosponsored by the Producers Guild of America and the Department of Media Studies and Film.
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